📱 WhatsApp Playbook

Step 1 — Lead Arrives

First Approach → Book Demo

Parent fills a form, clicks an ad, sends a DM, or is referred. Send MSG 1-4 (pick based on student type + geography + age). Goal: book a free 30-minute demo. Offer 2-3 specific time slots — never "whenever you are free." Respond within 5 minutes of receiving the lead.

📄 Use: MSG 1, 1B, 1C, 2, 3, 4 | Also: MSG 40 (referral), MSG 42 (social DM)

Step 2 — Demo Booked

Confirm → Remind → Reduce No-Shows

Send confirmation immediately with Zoom link, teacher name, and what the child needs. Send a reminder 1 hour before. Mentioning the teacher by name makes it personal and harder to cancel on a real person.

📄 Use: MSG 5 (confirmation), MSG 6 (reminder)

Step 3 — After Demo

Pitch ONE Plan at Full Price → Close

Send within 30 minutes of demo ending. Ask "Did [Child] show you what they built?" — not "How was it?" Pitch ONE plan at FULL PRICE (Standard 2/week for normal students, Accelerator 3/week for special students). Include specific teacher feedback. End with a clear CTA: "Shall I lock in the slot?"

📄 Use: MSG 7 (Normal India), MSG 8 (Normal International), MSG 9 (Special India), MSG 10 (Special International)

Step 4 — If Parent Pushes Back on Price

Guided Pitch Ladder → Discount Only When Asked → Step Down

Never panic. Follow the ladder:
Step 4a: Use Teacher Salary Shield + first-month discount (only because they asked) → MSG 11
Step 4b: If still rejected → Step down to lower plan → MSG 12-17
Step 4c: If ALL 1:1 rejected → Group classes as last resort → MSG 18-19
Alternative: Merit Scholarship for Grades 5-12 → MSG 46
Alternative: Frequency Defence if they want 1/week → MSG 48
Last resort: Walk away with confidence → MSG 47

📄 Use: MSG 11-19, 46, 47, 48

Step 5 — Parent Says Yes

Payment Link (60 Seconds) → Welcome → Onboard

Send payment link within 60 seconds. After payment received, send welcome message within 5 minutes with full schedule, Zoom link, and policies. If mid-month joiner, explain proration. Push auto-pay within the first week.

📄 Use: MSG 20 (link), MSG 21 (welcome), MSG 22 (proration), MSG 23 (auto-pay)

Step 6 — If Parent Goes Silent

Follow-Up Ladder → Day 3 → Day 7-14 → Mark Cold

Day 3: Send success story + gentle offer reminder → MSG 49
Day 7-14: Final re-engagement with "closing your enquiry" urgency → MSG 41
After Day 14: Mark as cold. Move on. Do not chase further — desperation kills sales.

📄 Use: MSG 34 ("Let Me Think"), MSG 49 (Day 3), MSG 41 (Cold Re-engage)

Step 7 — After First Paid Session

Check-In Within 2 Hours → Prevent Month 1 Churn

The most important retention message. Send within 2 hours of the first session with specific teacher feedback and topic covered. Ask for the parent's feedback. This single message reduces Month 1 churn by 30-40%. NON-NEGOTIABLE.

📄 Use: MSG 50 (Post-First-Session Check-In)

Ongoing — Objections & Retention

Handle Every Objection → Retain Every Student

Throughout the student's lifetime, you will encounter objections: too expensive, competitor comparison, exam pauses, burnout, sibling requests. Each has a specific script designed for maximum retention. Never use a generic "sorry to see you go" — fight for every student with the right message.

📄 Use: MSG 33-39 (Objections), MSG 24 (Commitment), MSG 37 (Exam Lite)